Cliff Banks - The Banks Report

Industry Specific Domains Selling Quickly

January 20, 2016 — The domains are going quick — more than 700 auto-specific domains have purchased from Cars Registry, a joint venture between XYZ and Uniregistry, since the “sunrise” period began on December 9 of last year.

Today marks the beginning of public availability of urls with the .Car, .Cars and .Auto extensions.

Several dealership domains have been registered such as Autonation.Car (the nation’s largest dealer group also registered the .Cars and .Auto domains) and the Cincinnati-based Jeff Wyler Group, one of the top groups in the country, also registered all three extensions. Numerous Lexus dealerships have also registered urls with the new domains.

Surprisingly, several auto manufacturers missed out on registering domains with the .Auto extension as Denis LeClerc, a businessman in Quebec, Canada, purchased several including, Chrysler, Dodge, Fiat, Nissan, Chevrolet along with several others. Although, as of press time, the .Cars and .Car extensions were still available for purchase for several manufacturers.

All three extensions, though, were taken for Ford by a Ken Wilkinson in West Virginia.

Manufacturers who jumped in the game during the earlier phases include Lamborghini.Cars, Infiniti.Cars, Genesis.Auto and Toyota.Auto.

Apple registered all three domains — Apple.Car, Apple.Cars, Apple.Auto in December, fueling speculation the technology company is building its automobile, although, the sites are not yet active (Apple Registers Automotive Domains). Google, likewise, registered Google.Car, Google.Cars and Google.Auto last month.

According to a press release today, domains like V.Auto,Cox.Auto, and Exotic.Cars, GoogleX.Cars, and Alibaba.Auto and Kain.Auto were recently registered.  Manufacturer registrations include  Domains like Michelin.Auto, BFGoodrich.Auto, and StateFarm.Cars were also secured by automotive businesses. Industry newcomers, including Apple.Car, , have also registered.

Numerous city-specific domains have been registered with the auto-specific extensions today including Chicago, LA, Boston among others.

Meanwhile, the Chinese have been active today purchasing several domains that include single letter and single number URLs.

For more information, A New Digital Land Grab Coming to Automotive



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