Mark McCollum AUTOVATE 2021

Mark McCollum is a partner and executive vice president with Jaguar Land Rover in Boerne, TX.

He is an innovative, senior-level Executive with 35 years of automotive retail management and dealership operations experience. Over his career he has owned or partnered in 7 automotive dealerships and has participated in 11 buy/sell agreements. A serial entrepreneur, he has partnered and advised in many other businesses including multiple restaurants, helicopter aviation, real estate holdings and entertainment.

Mark’s expertise in automotive retail includes direct leadership of retail management and operations, profit and loss responsibility and financial analysis including multi-state oversight of dealerships. He retired in June 2017 from AutoNation, the largest automotive retailer in the US as Market President for in Arizona and later Texas where he oversaw as many as 22 franchises under 18 rooftops with revenues in excess of $1.5 billion. He knows the issues, opportunities and challenges that face automotive retailers today. This first hand experience led Mark to pursue software development as a founder/co-founder/advisor in companies such as Golfradar, Play and Win Sports, PACE and now AiQware. AiQ, as it’s commonly known, is dedicated to the incubation and development of software technology companies and new products for the highly competitive automotive retail space through product engineering and intelligent design.

In addition to these software ventures, over the past 12 years Mark has secured ownership in companies spanning from a 14 rooftop restaurant group in CA consisting of 4 concepts, a helicopter aviation business in Austin, TX and various real estate holdings in the U.S. He sits on the Board of Directors for Play and Win Sports, Onsite Dealer Solutions, and PLLC and serves as an advisor to Opa! & Hero Adams Restaurant Groups and Colleen’s Dream Foundation. His past board seat affiliations were with the Houston Chevrolet Dealers, D.C., BMW Advertising Board and Automotive Resource Network (ARN).