Cliff Banks - The Banks Report

Hyundai Sales Chief Bob Pradzinski Out

September 1, 2015 — The Banks Report has learned that Bob Pradzinski, vice president of national sales in the U.S. for Hyundai is out. A replacement is expected to be announced later this week. (See below for Sept. 2 update).

Pradzinski was named to the position in January 2014 and had been with Hyundai for more than 26 years. He replaced Dave Zuchowski who had been named CEO, replacing John Krafcik.

It’s been a month of changes for Hyundai with senior executives as the automaker also named Dean Evans as vice president and chief marketing officer.

Meanwhile, Hyundai’s August sales will be reported later today. The automaker reportedly finished the month strong, but had to step on the pedal the final few days to accomplish that.

Update – September 2: Hyundai announced earlier this morning that it has named Derrick Hatami as Vice President, National Sales. He replaces Bob Pradzinski who resigned suddenly yesterday. Hatami was most recently Vice President of U.S. Sales for Nissan Division. 

Before his stint at Nissan, Hatami was general manager of the western region for Hyundai. He also held the positions in strategic planning, market research, pricing and incentives and sales planning at the Korean automaker.

Hatami, who begins in his new role on September 4, will be responsible for all aspects of sales and distribution of Hyundai vehicles in the United States, franchised dealer relations, market representation, sales strategies and related activities.  The five Hyundai sales regions will also report to Hatami in his new role.  He will report to President and Chief Executive Officer Dave Zuchowski.

Hyundai saw a nearly 3% increase in sales in August with just over 72,000 vehicles sold. Through August, Hyundai is up 2.5% for the year.

Meanwhile, Nissan chief marketing officer Dan Mohnke is taking over the U.S. sales responsibilities replacing Hatami.



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