BMW Exec to Join Holman Automotive

BMW Exec to Join Holman Automotive

February 3, 2017 — Holman Automotive is expected to name longtime BMW executive Peter Witt as its Platform Vice President for the Northeast today, The Banks Report has learned.

Witt will lead Holman’s 10 dealerships in New Jersey and Pennsylvania and will report to Gene Welsh, the group’s executive vice president. Holman is one of the largest privately-owned dealership groups in the United States, with over 38 retail franchises  and 17 brands from the East Coast to the Pacific Northwest.

Witt spent 17 years with BMW and will step down as Executive Vice President, Operations for BMW North America at the end of this month.

He joined BMW of North America in 1999 as a Management Associate, before moving to Munich to serve as Sales Director for Africa, the Caribbean and Eastern Europe. Following a stint as Managing Director of BMW Sweden, he returned to the U.S. in 2014 to serve as the Regional Vice President, Western Region for BMW of North America. Under his leadership, the Western Region became the largest market in the U.S. for the first time since 2006.

Holman’s pending announcement follows yesterday’s news that Bernhard Kuhnt is replacing Ludwig Willisch as its CEO of North America effective March 1. He will report to Willisch, who will continue to serve as head of BMW Group Region Americas.

Kuhnt currently leads BMW Group’s import markets and is responsible for sales in more than 80 countries. He is expected to name a replacement for Witt in the next few weeks.


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