Cliff Banks - The Banks Report

Three Acquisitions in 10 Months for Digital Air Strike

January 17, 2019 — Digital Air Strike will announce two acquisitions this week bringing its total to three in the last 10 months.

The company is acquiring Target Media Partners Interactive (TMPi), a lead generation ad tech firm, and Libra Systems, a financing, and leasing software company. With the two additions, Digital Air Strike now has more than 5,000 dealership and OEM clients using its consumer engagement platform. It expanded into the education and health care industries with the purchase of Eldercare Technology PathChat last year. The latest deals double Digital Air Strike’s sales force along with adding an office in Los Angeles.

Digital Air Strike has embarked on an aggressive acquisition strategy finding tuck-in companies complementary to its social media, intelligent lead response technology platform. The company is self-funding the acquisitions and likely isn’t finished.

TMPi, founded by Mark Schiffmacher, provides Digital Air Strike with the ability to include display advertising as a Google Premier partner, vehicle display pages and geo-targeted advertising into its social networks and lead generation platform.

Adding Libra Systems moves Digital Air Strike toward becoming more of a digital retailing company. The company was founded by two dealer groups — Royal Automotive in Tuscon and Dorschell Automotive in New York — along with Gary Dirstine, an automotive credit and subprime trainer. Michael Maledon, an executive with the John Elway Automotive Group, invested in the company and became managing partner.

Its patent-pending “Risk-to-Roll Software” will be integrated into Digital Air Strike’s AI-enabled messaging platform Response Path, and into Response Logix, which generates multi-vehicle price quotes and builds microsites in real-time to respond to leads from in-market car buyers. Adding Libra’s software will let consumers calculate payments and interest online. Libra also eliminates funding delays and claims of discriminatory lending for dealers.

“Digital Air Strike is proud to continue to expand our best-of-breed solutions to give our dealers a strong competitive edge,” said Alexi Venneri, co-founder, and CEO, Digital Air Strike. “TMPi’s targeted digital advertising technology and Libra Systems’ patent-pending deal structure software integrate seamlessly into our consumer engagement platform that now serves over 5,000 dealership and OEM clients, including businesses in additional key verticals such as healthcare and education.”

“What makes this deal so attractive is the opportunity to take a major leap closer to true digital retailing,” said Michael Maledon, managing partner of Libra Systems. “The combined solution will be ground-breaking, bridging the gap between traditional dealership sales processes and the increasing desire by consumers to transact with dealers online in an efficient and transparent manner.”

For more on the deal, view the press release here.

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