Cliff Banks - The Banks Report

Volvo — A Brand Stuck in Quicksand?

November 11, 2013 — As part of our Brands in Transition series, we take a look at Volvo this week, a once-storied brand that has never recovered from the downturn of 2009-2010. Zhejiang Geely Holding Group Co. bought the Swedish automaker for $1.8 billion in 2010 from Ford Motor Co. Since then, the brand has…

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