Cliff Banks - The Banks Report

Reynolds and Reynolds Acquires ReverseRisk

February 23, 2016 — Reynolds and Reynolds will announce today that it has acquired ReverseRisk, a web-based analytics reporting platform for automotive dealers. It will become part of Reynold’s Retail Management System. Additionally, NCM Associates’s agreement to resell the platform under the NCM axcessa name will continue following the acquisition.

David Spisak, co-founder and president of ReverseRisk, will join Reynolds and Reynolds as part of the acquisition. Meanwhile. Reynolds will maintain ReverRisk’s current office in San Francisco.

The platform is DMS-agnostic and allows dealers and management to access any information about their dealerships at any time from any Internet-connected device. The solution gathers all of the business intelligence data from a dealership’s or group’s various systems and puts it in a format accessible to management. Because it is a single comprehensive platform, dealers no longer have to access multiple systems to create reports and to view what’s happening inside the dealership.

Additionally, ReverseRisk provides dealers the ability to create reports that provide “what-if” scenarios giving them insight into which strategies to employ over a given period of time.

The acquisition fits Reynolds’ recent strategy of acquiring smaller solutions and companies that expand and strengthen its overall portfolio. The company has emphasized solutions that help dealerships improve their operations and profitability. The ReverseRisk platform has been a hit with numerous dealers, including mid-sized groups with 10 to 20 rooftops.

It is Reynolds’ fifth acquisition within the last year (Presidio Group was ReverseRisk’s financial advisor in the acquisition):

  • OnLineDrive: Provides incentives to customers to visit the showroom and participate in test-drives. Will be folded into Naked Lime, Reynolds’ marketing agency.
  • Assurant Specialty Property’s Title Administration Services: Provides Reynolds with e-contracting and vehicle titling access to all 50 states.
  • Contact Advantage: UK-based CRM product for Reynolds’ international operations.
  • International Document Services (IDS): This is a non-automotive acquisition. The Utah-based firm provides Reynolds with a solution it can marry to its DocuPad product for the home mortgage industry.

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